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How To Stop Sms Spoofing

May 9th, 2009 No comments

How To Stop Sms Spoofing

1.SMS Spoofing
The GSM Association has identified a number of potential fraud attacks on mobile operators that are caused by abuse of SMS messaging services. The most serious of these threats is SMS Spoofing. SMS Spoofing occurs when a fraudster manipulates address information in order to impersonate a user that has roamed onto a foreign network and is submitting messages to the home network. Frequently, these messages are addressed to destinations outside the home network – with the home SMSC essentially being “hijacked” to send messages into other networks.

The impact of this fraud is threefold:

i) The home network can incur termination charges caused by the delivery of these messages to interconnect partners. This is a quantifiable revenue leakage.

ii) These messages can be of concern to interconnect partners. Their customers may complain about being spammed, or the content of the messages may be politically sensitive. Interconnect partners may threaten to cut-off the home network unless a remedy is implemented. Home subscribers will be unable to send messages into these networks.

iii) While fraudsters normally used spoofed-identities to send messages, there is a risk that these identities may match those of real home subscribers. The risk therefore emerges, that genuine subscribers may be billed for roaming messages they did not send. If this situation occurs, the integrity of the home operator’s billing process may be compromised, with potentially huge impact on the brand. This is a major churn risk.

An SMS Spoofing attack is often first detected by an increase in the number of SMS errors encountered during a bill-run. These errors are caused by the spoofed subscriber identities. Operators can respond by blocking different source addresses in their Gateway-MSCs, but fraudsters can change addresses easily to by-pass these measures. If fraudsters move to using source addresses at a major interconnect partner, it may become unfeasible to block these addresses, due to the potential impact on normal interconnect services.

2.How SMS Spoofing is Stopped?
The only 100%-sure way of detecting and blocking spoofed messages is to screen incoming mobile originated messages to verify that the sender is a valid subscriber and that the message is coming from a valid and correct location. This can be implemented by adding an intelligent routing function to the network that can query originating subscriber details from the HLR before the message is submitted for delivery.
This kind of intelligent routing function is beyond the capabilities of legacy messaging infrastructure.

3.Openmind Networks’ Solution
Openmind Networks’ Traffic Control next generation message router gives mobile operators the intelligence, flexibility, scalability and reliability needed to cope with the uncertainties, capacity requirements and technological demands of current and emerging messaging services. The system supports the in-flight capture and control of protocol messages in order to provide intelligent message handling and routing applications. The Protect module augments Traffic Control with some specific anti-fraud features, including the ability to detect and block occurrences of SMS Spoofing. Protect is used to screen incoming messages by checking message contents and parameters against known fraud criteria. It can also perform external queries, such as HLR look-ups, to validate incoming messages.

Traffic Control can be used both as a replacement to legacy SMSCs and as an intelligent router that can add value to existing networks via the introduction of fraud screening and service enhancements. When used to block spoofing in a legacy network, messages from out-roamers are first routed to Traffic Control and Protect where they are screened before being relayed to existing SMSCs.

Traffic Control and Protect are software products from Openmind that can be deployed on commodity, off-the-shelf hardware. They support SIGTRAN M3UA and SUA protocols, and can hence be deployed in the network without the need for expensive third party SS7 equipment.

4.Network Details
The Traffic Control platform provides access to the GSM network and is used by the PROTECT module to intercept messages for screening prior to relaying them to the SMSC. The PROTECT system uses a sophisticated rules engine to screen incoming messages against a variety of pre-configured criteria. It is a powerful, rules based system that is highly configurable and which can target specific message types to remove known threats. PROTECT also uses intelligent heuristic algorithms to classify messages as fraudulent based on unusual patterns of submission or content.

5.Conclusion
Fraudsters are becoming an increasing problem for mobile operators as attacks on messaging infrastructure become ever more sophisticated and ever more aggressive. Core messaging revenues are continuing to erode such that SMS Spoofing implies some specific commercial challenges. Firstly, messaging revenues will become increasingly sensitive to leakage. In addition, retaining subscription revenues will become more important than incremental revenues per message, such that the detrimental effects on customer loyalty due to over charging will be unacceptable.

The Protect module deployed with the Traffic Control platform represents the market-leading defense against this significant threat, based on the accumulated experience of real-world fraudulent behaviors that Openmind Networks has previously addressed. This experience has indicated that the nature of malicious activities can evolve rapidly, mandating a flexible approach to mitigate against the threat. The Protect module is highly configurable in this regard and the screen shot below describes how a rule can be defined using a web based interface to guard against emerging SMS Spoofing mechanisms as they are identified.

As malicious users become increasingly resourceful, and the commercial implications of SMS Spoofing become increasingly significant, mobile operators need to acquire the best possible protection of their messaging infrastructure, revenues and customers. Openmind Networks has the experience to provide best-in-class defensive processes and the Protect module coupled with the Traffic Control platform provides the best-of-breed SMS Spoofing product technology

By: Michael O Brien

Article Directory: http://www.articledashboard.com

The Threat of SMS Spoofing: Prevent Revenue Loss by Securing The Network Against Fraudulent Attack

How To Send And Receive Sms Using Computer And Gsm Modem

May 9th, 2009 No comments

How To Send And Receive Sms Using Computer And Gsm Modem

Short Message Service (SMS) or TXT messaging is a technology that enables users to send and receive text messages via mobile phones. Apart for personal usage, SMS can also be used for business purpose, such as sending products’ promotions to customers, receiving customers’ feedback, informing customers about upcoming events, and even more sophisticated tasks like hosting SMS survey or contest.

In order to perform these business operations, there is a need to have a solution that supports sending/receiving of SMS via computers. Such a solution can be achieved by using a gsm modem that connect to the computer, and a relevant software that can communicate with the gsm modem.

To communicate with the gsm modem, one would need to transmit standard AT commands via serial port. In this article, I will show the most basic AT commands required for sending and receiving of SMS in text mode.

1.Set preferred message format (+CMGF)

There are two message formats supported: text mode and PDU mode. In this article, I shall illustrate the easier text mode.

To set the preferred message format as text mode:
AT+CMGF=1

Possible response from the gsm modem: OK

2.Send SMS (+CMGS)

To send an SMS in text mode:
AT+CMGS=”da”"CR”"text to be sent”"Ctrl-Z”

where
is destination address, the recipient’s number you want to send your sms to
is carriage return
is the text message you want to send
is the character 0×1A, or pressing Ctrl key and Z key together

For example, to send the message ‘How are you?’ to the number ‘12345678′, you key in:
AT+CMGS=’12345678′

The gsm modem will response with the character ‘>’. Then you key in your text:
>How are you?

The gsm modem will respond with the following if successful:
+CMGS:
OK

is the message reference, which is a number from 0 to 255 returned by the gsm modem. This number begins with 0 and is incremented by one for each outgoing message.

3.Receive SMS (+CMGR)

When a new sms arrived, the gsm modem would send the following byte stream:
AT+CMTI: ‘SM’,1

To read the message, the computer/software needs to send the command:
AT+CMGR=1

The gsm modem will respond with something similar to the following:
+CMGR: ‘REC UNREAD’,'12345678′, ‘08/10/01 18:20:35+00′,
How are you?
OK

The first part is the command +CMGR, the second part is the status of the message (in this case it is UNREAD), the third portion is the sender’s mobile number, the forth portion is the base station time-stamp, followed by the the carriage return and line feed characters, the message content, and finally the ‘OK’ terminating character.

This article aims to provide an introductory guide to how to send/receive sms using computer. The AT commands and packing of PDU mode are much more complex and will not be discussed in this article.

By: DennisChang

Article Directory: http://www.articledashboard.com

Autheor Bio:

Dennis Chang is the founder of Lexel Technologies Pte Ltd, a software company based in Singapore. Dennis holds a Master of Science in Communication Software & Networks, and a Bachelor (Hons) in Electrical & Electronic Engineering. Prior to founding his company, Dennis had vast experience working in the computer security, smart card and military simulation industries.

SMS Marketing

March 28th, 2009 No comments

SMS MarketingPromoting Your Brand Was Never So Easy!

In this article, we would be reading about the meaning, benefits and functionality of the principle of SMS marketing besides having a brief look at some of the common terms used in this segment such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches.

There is no doubt that the mobile population in the entire world has surpassed the Internet population. Companies, small or big, who were earlier promoting their products and services on the Internet are now moving to this new concept. This is because the SMS marketing strategies provide greater solutions than Internet marketing since they can easily reach a wider audience. A mobile is considered to be the most personal form of marketing a marketer can find and make use of.

In an aim to extract the optimum benefits out of SMS marketing or mobile marketing, a marketer needs to follow a long-term strategy. These marketing techniques are best used when a brand is mobilised as per the requirements and pre-defined objectives of the business-in-question besides the aggregation and distribution of content. The transmission of these services to the right type of audience at the right time is also required. In this regard, an optimisation can be done in context with the end-user experience via an unparalleled understanding of the behaviour of all prospective mobile phone owners.

The SMS marketing service providers use techniques such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches to build database and acts as an personalised and interactive marketing medium. In this regard, the SMS Gateways can be seamlessly integrated into an existing messaging system and/or application within a fraction of second. The greatest benefit of these gateways is that the integrators and developers behind the SMS delivery solutions can have complete access to a high-capacity, reliable and secure SMS messaging platform. After that, the generic protocols can be used by the developers to build and deploy mobile data applications through numerous APIs(Application Programming Interfaces).

The APIs are connected to a provider’s core messaging platform which then offers an efficient, easy and flexible mode of integration with an aim to auto-generate SMS Text messages to be delivered to the intended recipients’ mobile phone numbers. The SMS marketing solutions/SMS delivery solutions can include automated text SMS, language SMS, WAP Push SMS, ringtones, picture messages and flash SMS. The VoIP switches help to define a unique Sender Identification besides creating and managing sub-accounts with administrative rights. The SMS gateways can be easily accessed by submitting values to the HTTP API Server by the POST or GET method.

The concept of SMS marketing is revolutionising the business world with each passing day and the trend is likely to continue itself in the coming years.

Author: Kristen Kiya | For more information visit on one of the best VoIP provider.

Article Source: http://EzineArticles.com/?expert=Kristen_Kiya

SMS Marketing with Katoo Video

 SMS Marketing with Katoo

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Text Messaging

March 28th, 2009 No comments

text messagingCell Phones Aren’t Just For Talking

Text messaging is a very popular use of cell phones. In America, it was popularized by young people who could use it in places (dare we say classrooms?) where cell phones were not allowed.

Text messaging is less noticeable than talking. Text messaging also allows cell phones to be used to convey thoughts whether or not the other person is available. With most cell phones it is much faster to retrieve text messages than to identify and retrieve voicemail messages.

Text messaging is part of the SMS technology of cell phones. SMS refers to "short message service" available on cell phones. SMS can also be used to send other information via cell phones in short bursts. SMS can be used for downloading ring tones and for premium services such as those that send news or programming to cell phones.

SMS services are particularly popular for cell phones users in Europe and Asia. In many countries, people do not have personal PCs and use their cell phones for text messages the way many Americans use email.

Sending text via cell phones can be time-consuming since very few phones have typewriter-style keyboards. Many cell phones use "predictive text software" that tries to guess the word you are starting to type to make the messaging go faster. A whole texting "language" has also evolved for use with cell phones-all sorts of special abbreviations that are understood by experienced "texters." When texting on cell phones, AFAIK means "As far as I know;" B4N is "bye for now;" COB is "close of business;" DTS is "don’t think so;" ILY is "I love you." If you don’t really like text messaging, use "F2T". That means, "Free to talk?" and lets you know it’s okay to call for a real conversation.

Author: Jeanette Pollock | Jeanette Pollock is a freelance author and website owner of your-cell-phone.com. Visit Jeanette’s site to learn more about cell phones and SMS. |Article Source: http://EzineArticles.com/?expert=Jeanette_Pollock

 Unlock The Power!

Text Messaging

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Don’t forget to read the truth about most online free SMS sites…

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Mobile Phone Networks

March 28th, 2009 No comments

telephony serviceUnderstanding The Operation Of Mobile Phone Networks

Mobile phones have become as commonplace as pocket radios. There is no where you will go without finding someone with the palm tucked close to the ear receiving or making a call.

Mobile services differ greatly from the traditional telephony service in many respects. Here, we try to look at how cellular phones phones operate and how calls are made and received.

The first thing you will have to understand about mobile technology is mobile phones are essentially radios.

All communication – to an from the device – travel along radio lines and is bound by radio transmission rules we see in the old Motorola two way radio systems. The only difference is that cellular phones are able to apply computer concepts such as advanced networking and sophiscated programming into their functions and that is how we come by SMS text messages, conferencing, call waiting features and calendar systems.

The second concept is that of cells. There is no single block of network but rather a city may be divided into several cells and a call from one cellular device to the other keeps hoping along the cells till it gets to the destined number. The advantage of the cell system, is that it allows for frequency reuse, meaning several users can use the same small cell and permits the company to use the same frequency over and over again without locking resources to one phone call only. Typically, one cell covers about 26 square kilometers and each one has a base station which is just a tower and some radio equipment to manage the signals.

Of late, cell phone technologies are laden with computer applications. SMS and WAP access are for example typical computer applications that have found their way into cellular functionality. SMS operates like the traditional email system and is controlled by a server just like we have a network server. WAP dwells more on computer programming and is also controlled by a WAP server. When you send a text message, it travels over the cellular network and is stored in a server and delivered to the recipient. The reason why it is purely a computer network facility and independent of the cellular service is that even whilst receiving calls SMS messages can come through.

WAP is purely an internet driven service integrated into cellular networks to enhance experience normally reserved for internet surfers. Examples of these facilities are downloads and information services like flight schedules and weather updates which are obtained from cellular operators via handsets.

As mobile users grow in sophiscation, so does the technology that drives the device. Each new day we shall see what we call convergence technology whereby other fields of communication shall be gradually fused into mobile operations to give customers enhanced experience.

Author: Peter Lenkefi |For more more information about mobile phone network please visit http://www.cell-phone-nation.com

Article Source: http://EzineArticles.com/?expert=Peter_Lenkefi

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 Funny Mobile Phone Network Advert

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 Funny Mobile Phone Network Advert

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Don’t forget to read the truth about most free SMS sites.

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Mobile Phones

March 28th, 2009 No comments

Mobile PhonesWhat to Know About Mobile Phones

A mobile phone is also popularly called a cell phone or cellular phone. It uses radio wave transmission and satellite transmissions.

The mobile phone technology started in the 1950’s and spread quickly all over the world going beyond the growth of telephones.

Mobile phones are no longer rare or very expensive. This device becomes universal that makes the majority owns it.

Many mobile phones offer:

Voice communication
Short Message Service (SMS)
Multi Media Service (MMS)
Web browsing
emailing

The following are world’s biggest mobile phone manufacturers:

Audiovox
Alcatel
LG
Motorola
Nokia
Sanyo
SK Teletech
Kyocera
Panasonic
Phillips
Samsung
Sagem
Siemens
Sony Ericson

Mobile Phone Capabilities

Cellular phones become a key social tool. Many people rely on the address book stored in their mobile phones. They use it to keep in touch with friends and relatives. By using SMS, many people become closer though they are miles away. They also became a fashion object. It can be customized, decorated and accessorized.

Specialist communication systems are also available like satellite phones and professional mobile radio. Mobile phones now are smart phones. Users can browse the web, game console, play personal music, and make it a personal digital assistant.

Mobile Phone Risks

In using a mobile telephone, concerns on health risk are raised. According to studies, certain rare tumors were founded among long term users of mobile phones. Other deadly health concerns are linked with automobile accidents. There are studies that show of high risk for motorist collisions. Talking on the cell phone while driving make the user lose control of the vehicle.

On security aspects, mobile phones can receive and send text messages. The cell phone becomes open to worm attack and viruses. Smart phones or the sophisticated ones are more susceptible to viruses. These cell phones can duplicate the virus by sending messages through phone lists.

Mobile Phone Viruses

The virus can enter the phone without the user’s knowledge. It will find the password of the device and corrupt stored corporate data. Viruses can command the phone to make voice calls or send messages. These viruses can cause the user a cash loss.

Since cellular phones use many systems, spread of viruses is very difficult to control. The rise of operating system programming platform may change the situation later. Operating System Programming factors with the help of their manufacturers can change the situation. These Operating System Programming manufacturers are:

JAVA
Microsoft Operating System
Linux and
Symbian Operating System

Some of the improvements for mobile device are being studied. To solve the storage space problem, a miniature hard disk is being developed. It opened the possibility for phones to become a handy player or a music library. It will become like an iPod. Different display technologies like E-paper/retinal displays, OLED displays, and smarter communication hardware may reduce the requirement for power. New power technologies like fuel cells that may give better energy facility are being studied.

Author: David Urmann | For more information on online sms and free business text please visit our website.

Article Source: http://EzineArticles.com/?expert=David_Urmann

Don’t forget to read the truth about so called free SMS sites.

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Encouraging SMS

March 28th, 2009 No comments

Good SMSSMS Your Way Into People’s Hearts

We break up our relationships via SMS or cancel an appointment; but can we come-up with a more positive way to use SMS?

Short Message Service (SMS) is not a new phenomenon, but it is a mass market application.

In the recent past SMS has evolved from casual chat to purposeful text messaging, from exchanging jokes to emergency procedures or sending warnings of national threats to the user’s phone.

A SMS is faster than sending an old fashioned card or an e-mail and has better change to actually reach the person than a mobile call itself. Using SMS also gives you the possibility to send out messages to hundreds of people at the same time which makes SMS a favorite for mobile marketing options.

SMS is now used in various ways, for example: Confirmation message, Mobile Marketing, CRM-tools, Emergency warnings and not to forget the original text message from person to person. Various articles are written about how SMS influence the way we communicate with each other so I won’t further discuss that here.

From all the new mobile applications that are developed and all the ways that SMS is integrated as part of CRM solutions or websites one of the more remarkable and definitely positive ways of integrating SMS I found is using SMS to send a gift to your friends.

There are various websites where you can send a virtual gift via SMS for example a picture of a pint of beer, meaning "let’s have drinks together", but one of the more useful once I found was a service where you can send a gift code (digital gift voucher). Handy if you forgot a birthday, as you can send it out instantly or if you are lazy you can schedule your gift up to a year ahead.

Although numerous people have the opinion that SMS is a less personal way of communicating I would say let’s not go against but use the new developments in a positive way.

I would rather warn people in time via SMS for dangers to come, I would rather inform people of a delayed flight and I would rather send a birthday present in time when I am overseas.

Let’s SMS your way into people’s hearts!

For an example of how SMS is integrated as a web-tool, visit www.smsyourgift.com.au | Author: Robert Van Geest | Robert van Geest Triple G Media http://www.smsyourgift.com.au/sygaboutus

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Don’t forget to read the truth about most free online SMS sites…

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Sending Messages

March 28th, 2009 No comments

send sms onlineSending SMS Messages Online

Every SMS you send is free, at least it is free on mobile-sender.com. Now you can fairly reduce your cell phone bills by sending all your SMS to your friends online. Yes! The new way of sending those cheeky, cool, fun filled, romantic and sexy SMS is now here and the best part of it is you don’t have to pay anything for that.

Now you can remember the time when you used to hold yourself back by not sending those messages or texts which you really wanted to but couldn’t due to the fees charged by your cell phone service provider for sending the texts.

With the free online SMS you can send your message to anyone across the United States without paying anything. That means the service is 100% free and you can now send as many SMS as you want. Online SMS is the easiest and fastest way of sending your messages. There is no catch involved in this and you can send loads of messages without spasm and no advertisement policy. SO reduce your phone bills and get going with the incredible way of Online SMS. Bring back the smiles again on the faces of your friends by sending them some cool online SMS today.

To start with as soon as you hit the home page the first step is to enter the receivers cell phone number in the mentioned field. While doing so remember not to use dashes or other characters other than the number and to enter the area code as well. The second step is to enter the subject of the message you want to send. It helps the receiver in identifying the content of the message. The third step is to enter your message you intend to send to the receiver and here you need to remember that the limit o the message is 140 words. So enter the precise message and continue to the final step. The fourth step is to choose the receivers cellular service provider from the given list. And the final step is to click on the send text message button to send the message. Using these simple steps your message is delivered to the person you want to send it to. Isn’t it a simple way of sending your message across without you or the receiver paying anything for using the service.

It is the simplest way of sending SMS which is getting popular everyday. What you benefit is sending free SMS whenever you want to and whomever you want to. This free SMS are well protected by spammers and a complete privacy is maintained over the data. Plus you never receive any advertisements or spam messages and the messaging always remains clean. It is better to cut down on your phone bill and start using this service which is easy and 100% free. Play prank on your friends by sending anonymous messages using this service.

By: Anand Dongre | Article Directory: http://www.articledashboard.com | Looking for more information on Free SMS Messaging check out www.mobile-sender.com your guide to Free SMS Messaging.

Find out what to look for when trying out a free SMS service…

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Short Message Service

March 28th, 2009 No comments

mobile networkShort Message Service (SMS) Simplified

Many people have probably heard the term SMS but have no idea what it actually is or what it stands for, and even less idea as to how it actually works. SMS short for Short Messaging Service is technology that allows people to send and receive text-based messages using mobile equipment, such as cell phones.

The younger generations have taken to SMS big time and have even started to create their own unique language and symbology for sending messages.

This is a measure of how much SMS technology has been absorbed into youth culture. The possibility of a completely wireless worldwide web is becoming more and more of a reality. Mobile hand held devices such as palmtops are at the top of almost everyone’s list of ‘must haves’. These devices are now considered by more than half the world as essential, and not a luxury. The ‘want’ of the masses has now turned into a ‘need,’ and for some very good reasons.

SMS allows us more than just a way of keeping in touch. It is an extremely cost-effective way of communicating, allowing us to watch our budget in these times of economic worry. When using SMS, typing in just over one hundred and fifty characters takes up as much space on memory as one second on a voice-to-voice call. This can represent a significant saving to anyone. So long as the cell phone is switched on, SMS messages are usually received almost instantly. They are similar to e-mails in that they can be reviewed on the screen and can be stored in your own unique filing system for as long as you need them. SMS also offers the facility to send out messages to large groups of people with a single click of the ’send’ button.

SMS has the facility for allowing different messaging formats for the user. It can be used for sending voice mail, for fax messages, as well as for e-mails. SMS allows users to collect all their messages in these formats from their mobile device.

Europeans have really adopted the SMS culture and send more than a billion messages each and every month. Incredibly, this same level of SMS culture does not yet apply to the United States of America. SMS service is way under-utilized in the USA, although it is growing. The main explanation of this unusual phenomenon is that the USA does not at the present time use the digital wireless interface standard used in Europe – GSM. Global Systems for Mobile Communication or GSM is the platform for all SMS communication.

Essentially GSM is a system based on digital technology, which is the reason that SMS features work so well. Most countries do use the GSM digital standard, but the USA is one of the few countries that prefer to use CDMA and TDMA rather than GSM. There are GSM networks throughout the USA but the general preference appears to be for the other two systems, which is somewhat odd since both these other systems reduce the capabilities of SMS. USA is starting to change to GSM but the change is relatively slow.

If you are wondering how such a tiny cell phone can hold so much information, most mobile devices can have SIM or Subscribe Identification Module cards fitted. These are essentially plastic cards with chips on which information is stored. If you are unfamiliar with the concept of SMS or have never used it, you really should give it a try. It is amazingly practical, extremely reliable and an affordable way to stay in touch with family, friends and colleagues.

Author: Rito Salomone

Since its inception in 2005, txt2day.com has been the largest free text service on the Internet, allowing anybody to send free text messages from their computer to a phone. Txt2day is ideal for users over their message limit, those stuck without a phone, or people who hate typing on tiny keyboards. For more information visit http://www.txt2day.com | Article Source: http://EzineArticles.com/?expert=Rito_Salomone

Ericsson World’s first announced 4G mobile network 2009

Ericsson 4G Mobile Network

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SMS Servers

March 28th, 2009 No comments

sms serversSMS Servers and Gateway Software

Think about it: How many hours a day do you have your cell phone or BlackBerry with you, ready to receive incoming messages, as opposed to how long you spend in front of your laptop or PC? Big difference. So, smart Internet marketers are finding ways to target mobile network traffic using SMS servers that create their messages and receiving lists, along with gateway software that delivers to major cell phone networks in the United States and abroad. Utilizing SMS server/Gateway software is the key.

Recent data indicates 95 percent of cell phones currently in use have the ability to receive text messages, and 87 percent of the United States population has a cell phone. Worldwide, an estimated 2.4 billion people are sending and receiving text messages. So you couldn’t ask for a larger, more diverse customer base.

Say you have a product or service, you’re ready to sell, and you want your pitch to be mobile. Unless you have superior tech expertise or a team of experts, you can go to an established company to deliver your text message marketing campaign. SMS, or Short Message Service, is the technical term for a text message that is a maximum of 160 characters in length. An SMS server allows you to send text messages to a list of mobile phone users, just as easily as if you were sending an e-mail.

Bulk SMS servers allow sending a large number of text messages quickly and easily. The first task is compiling or acquiring the list of people you want to reach. Then most companies that offer bulk SMS servers include programs where information provided is used to create a template from which the text message is developed. These programs allow links and personalization, so the customer’s name is included in the text.

Here’s a simple example: You are promoting sales of a new CD by a popular rap group through your Website. You can purchase a list of thousands of fans of the group who have registered using their cell phone numbers at various sites. You create a text message offering a free preview of the title track of the CD just by clicking the link in the text message they receive. Within seconds, by using a SMS server/Gateway software, the potential customer is listening to a shortened version of the song, and you’re on the way to making a sale.

The final step in the process is contracting with a gateway software provider that is able to send your text messages to various cell phone carriers such as Nextel, T-Mobile, or Sprint. For less than $500, you can have 10,000 text messages delivered. That should sell a lot of CDs.

Author: Yuan Yudistira

If you’re ready to increase your marketing value by using SMS server/Gateway software, visit http://www.sms-server-gateway.com for more information.

Article Source: http://EzineArticles.com/?expert=Yuan_Yudistira

Corporate SMS Gateway Software

 sms server software

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